The old saying goes that any publicity is good publicity (as long as they spell your name right) and it can be traced back to Oscar Wilde that reckoned the only thing worse than being talked about is not being talked about. But in our modern-day and age, this is not as true as it once might have been. Marketing has changed considerably over the years and keeping up with your market and the latest trends are vital for a successful marketing campaign. To help in this regards we have put together 6 digital marketing trends for higher education in 2020. 
- Pay Per Click
Pay Per Click marketing is by no means a novel trend but it is just as important as it has always been and with its cost-effective nature it is just as popular. It is not enough, however, to bid on the keywords that are relevant to your trademarks and program offerings. The management of this strategy is key to making it work for you. Paid Search Management will ensure your PPC campaign is always performing at its best and getting students to your programs, visit www.edufficient.com learn more about it.
- Search Engine Optimization
Like PPC this strategy has been around for a while but it should not be underestimated. Using SEO to its full potential can drastically improve a digital marketing campaign. Understanding the difference between branded and non-branded traffic and that most people do not make branded searches, as well as understanding your prospective student’s behavior in the marketing funnel, will improve your SEO.
- Social Media
Social Media plays an important role in most lives, especially the younger generation that is entering the higher education sphere. Utilizing the role of social media in their lives grants institutions with another opportunity to reach their target market. Marketers and strategists understand the unique features of each social media platform and content needs to be created for each to meet the expectations of what prospective students will find on the platforms they use.
- Marketing Automation
Marketing Automation makes it easy to market and maintain a campaign across multiple online channels. It also automates repetitive tasks leaving you free to concentrate on more important things. It incorporates behavior tracking, email automation, campaign analytics, and other elements to generate and qualify leads.
- Remarketing
Remarketing has become a meaningful marketing avenue. Marketers understand that deciding on where to further one’s education is a big one and if a potential student leaves your website without requesting information targeted remarketing helps to keep communication open and makes information readily available.
- Ringless Voicemail
This method of marketing will leave a voicemail for a large number of people without their phones ringing. It’s an excellent and cost-efficient way to the mass market and spread the most vital information you want potential students to hear. It is a good way to generate leads that marketers can then follow up on.
Keeping up with the latest and most effective marketing trends in an ever-changing online environment can be tricky. Luckily there are companies that not only know how to market higher education institutions but they can also keep up for you.
